WhatsApp automation that sells, not just replies
Answer every message in seconds, share catalogues in chat, recover carts and confirm orders — 24/7, on the channel your customers already use.
In India, WhatsApp is where customers message brands. It is also where most brands lose them: a sizing question at 11pm, a shipping query during a festival-season spike, a payment link nobody sends until the next morning. By then the customer has bought elsewhere.
COMAI connects through the official WhatsApp Business API and handles those conversations automatically. It answers product and order questions from live store data, shares catalogues and payment links inside the chat, follows up on abandoned carts, and pushes proactive order and delivery updates. Anything it should not answer goes to a human with the full thread attached.
Because it uses the official API rather than an unofficial client, message templates, opt-in and quality rating are handled properly — so the number does not get restricted just as volume starts to matter.
What gets automated
Instant replies
Product, stock, shipping and policy questions answered from live data.
Catalogue sharing
Send products and variants directly inside the conversation.
Cart recovery
Follow up on abandoned carts with a link back to checkout.
Order updates
Proactive confirmation, dispatch and delivery notifications.
COD confirmation
Verify cash-on-delivery intent before the order ships.
Human handoff
Escalate to your team with the full conversation history.
Why unanswered WhatsApp messages cost more than they look
A missed message is not a deferred sale, it is usually a lost one — the customer asks, waits, and buys from whoever replied. That loss compounds during exactly the periods when volume is highest and your team is least available.
Automating the first response changes the economics: every enquiry gets answered in seconds regardless of hour or volume, and the conversations that need a person arrive already qualified.
Nights and weekends
Coverage without rostering or an offshore shift.
Festival spikes
Volume surges absorbed without temporary hiring.
Qualified handoffs
Your team sees context, not a cold thread.